FANZONE

The Coke Zero Sugar 400 Hard Rock Bet Fanzone is the hub of entertainment at Daytona International Speedway, offering fans a unique race weekend experience with activities, music, and exclusive access.

What is the Hard Rock Bet Fanzone?

Located in the infield, the Hard Rock Bet Fanzone is the heart of fan interaction. Expect driver Q&As, VIP appearances, interactive games, and up-close views of race-day action.

Live Entertainment

The Hard Rock Bet Fanzone features concerts from major country, rock, and pop artists. Performances usually take place before the main race, creating a festival atmosphere.

Is Hard Rock Bet Fanzone access free?

No, Hard Rock Bet Fanzone access is not included in all tickets. However, it is:

• Included with certain premium ticket types
• Available as an upgrade when purchasing tickets online

Where is it located?

In the infield, just a short walk from the main entrances and grandstands.

Can I buy merchandise without Hard Rock Bet Fanzone access?

Yes. Official merchandise stands are located across the venue, including entrances, concourses, and near grandstands. You can shop for NASCAR gear, team items, and Coke Zero Sugar 400 souvenirs without entering the Fanzone.